300 Blackout with 110-grain V-MAX bullet retails for $30.73 for a box of 20 rounds, while the same load under the Black line costs $28.33 for a box of 20. So what does this matter to the consumer? Foremost, prices of most Hornady Black loads are less than the same loads under their original name. In most instances where existing Hornady loads are re-branded under the Black name, the existing loads will be discontinued and replaced with the new Black label SKU. For example, certain cartridges that were once labeled with Varmint Express, Custom or Match labels may be renamed under the Black lineup. While some of the loads in the Black lineup are new, most of the Black ammo line includes existing loads that were scattered throughout other lines of Hornady ammunition that perform well through MSRs. So when they go to the store, it’s easy for them to find the product that will work in their firearm.” “ĭavies went on to say, “We put them all together in a line of ammunition that’s easily identified by the consumer. 450 Bushmaster.Īccording to Hornady’s Marketing Director, Neil Davies, “We wanted to make sure we had a line of ammunition that is versatile enough to be fired in gas impingement guns, gas piston guns … from a variety of different configurations and barrel lengths suppressed, unsuppressed, sonic, subsonic. 308 Win., and even delves into the more exotic cartridges such as the 6.5 Grendel and. Introduced in late 2016, the entire Hornady Black ammunition lineup currently includes 14 loads spanning multiple caliber options from. Considering the bonanza of AR-15 sales over the past decade, Hornady’s new Black line of ammunition suited specifically for Modern Sporting Rifles is a welcomed offering for those of us who enjoy maximizing the performance from our AR-15s. Dependable.” Hornady manufacturing has been loading quality ammo for rifle owners since 1949. Data from the NSSF also indicates that MSR owners consider accuracy and reliability to be the two most important things to consider when buying an AR-15. According to research by the National Shooting Sports Foundation (NSSF), “30 percent of all Modern Sporting Rifle (MSR) owners purchased their first rifle in 2009 or 2010.” Those millions of new AR-15 owners are eager for more trigger time and need plenty of ammo to continue feeding their hungry rifles. In fact, the AR-15 is likely the most popular firearm in America today.
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